The Dairy Queen Sign That Sparked a National Conversation
In the quiet town of Kewaskum, Wisconsin, a roadside sign outside a local Dairy Queen set off a debate that spread far beyond its small community. At first glance, it looked like any other marquee—until drivers read the message:
“Merry Christmas. Happy Easter. Free sundaes for veterans. Politically incorrect and proud of it.”
What might have been a simple seasonal greeting quickly became a flashpoint over free speech, inclusivity, and tradition.
A Franchise Owner Who Stands His Ground
The sign belongs to franchise owner Kevin Scheunemann, who says he’s simply sharing his values.
“This country was built on free expression,” he explained. “If I want to wish people a Merry Christmas or thank veterans with a free sundae, I will. No one is forced to eat here.”
Many locals applauded his straightforward approach, calling it a welcome dose of honesty in an era they feel is dominated by political correctness.
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