Kutcher’s new campaign, Remember Tomorrow, aims to accelerate research funding and provide concrete support to caregivers often left to struggle silently. He will lead fundraising events, a documentary series, and partnerships with tech firms to bring early-detection tools into mainstream care. “I don’t care if people forget my movies,” Kutcher said. “I care that they don’t forget their children’s names.”
The announcement sparked immediate support. Celebrities, tech leaders, and—most importantly—families affected by Alzheimer’s shared gratitude and solidarity on social media under #FightWithAshton. The Alzheimer’s Association confirmed a 50-city U.S. tour launching next month, with international initiatives to follow.
This is no Hollywood publicity move. For Kutcher, the spotlight is now about impact, urgency, and fighting against time. “This is the role of my lifetime,” he said. “And I won’t get a second take.”
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