The retailer moved quickly, pulling the candle from all stores and the website, but that didn’t stop a few buyers from reselling the limited batch on eBay for as much as $350. eBay confirmed the listings were allowed since the product itself did not contain racist language or terms, even if the design sparked controversy.
The incident serves as a stark reminder that visual design matters, and even a seemingly innocent holiday theme can trigger public outrage if it’s misinterpreted—or simply unfortunate. Bath & Body Works has promised to review its creative and approval processes to prevent future slip-ups.
Whether or not there was any intent behind the design, this episode shows the power of social media and public perception in holding brands accountable.
What do you think—should the candle have been pulled, or was the reaction overblown? Share your thoughts in the comments and join the conversation.