According to Richard Lau, president of LOGO.com, the magic of the Coca-Cola logo is not just in its striking design but in its subtle psychology. Lau explained that the second “C” in the logo carries a hidden meaning—it subtly resembles a smile.
“Subconsciously, it reflects the company’s emphasis on happiness and joy,” Lau noted, adding that this simple detail has helped consumers associate the drink with positivity for decades.
This interpretation has fueled lively discussions online. Some fans insist they now can’t “unsee” the smiling detail once it’s been pointed out, while others praise how the design remains strong across different languages and markets.
A Timeless Symbol of Joy
For more than five decades, the Coca-Cola logo has been celebrated not only as a brand mark but also as a cultural symbol. It’s a reminder of how a simple design can carry deeper meaning, shaping consumer perception in powerful ways.
🥤 What do you think? Have you ever noticed the “hidden smile” in the Coca-Cola logo—or do you think it’s just clever design over-analysis? Share your thoughts in the comments below!