The pins were endorsed by the American Civil Liberties Union (ACLU) and coordinated by a group of entertainment industry professionals. The campaign aims to highlight the power of small acts of kindness and civic responsibility, even in the face of tragedy.
Mark Ruffalo and Wanda Sykes were among the celebrities wearing the pins. Credit / Getty Images
Actors including Mark Ruffalo and Wanda Sykes were among those wearing the pins, sending a quiet yet striking message to millions of viewers. Organizers explained the campaign’s significance:
“[The campaign] reminds us what it means to be good to one another in the face of such horror — to be a good citizen, neighbor, friend, ally, and human. Everyday, everywhere, regular people are being good: keeping kids safe on their way to school, filming fathers being taken from their workplaces, supporting organizations that protect communities.”
BEVERLY HILLS, CALIFORNIA – JANUARY 11: (FOR EDITORIAL USE ONLY) Mark Ruffalo attends the 83rd Annual Golden Globe Awards at The Beverly Hilton on January 11, 2026 in Beverly Hills, California. (Photo by Amy Sussman/Getty Images)
The Golden Globes, often a reflection of broader cultural conversations, showed that last night, Hollywood was not just celebrating art—it was using its platform to demand awareness, empathy, and action. In a world hungry for both entertainment and meaning, the message was clear: sometimes standing up and saying “Be Good” is as powerful as any award.