A Luxury Brand Empire
Melania recently made headlines after reportedly selling the rights to her documentary to Amazon for $40 million. Now, sources reveal she is preparing to launch a major lifestyle and luxury brand simply called Melania. The venture is said to include high-end fashion, premium fragrances, skincare, luxury home goods, and even collectible items aimed at a broader audience.
“This is about turning Melania into a global luxury brand,” an insider told Shuter. “And New York is where that happens—not Washington.” With her business vision and public profile, moving back to the city that shaped her early career makes strategic sense.
What’s Next for Melania?
If she does leave the White House, it would mark a significant shift for the former First Lady, signaling a move from political life toward entrepreneurship and personal branding. Fans and critics alike are watching closely to see if she will fully embrace life as a New Yorker while building her lifestyle empire.
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