After several weeks of decline, former President Donald Trump’s approval rating among millennials has seen a noticeable rebound, according to a recent poll released Tuesday by The Economist and YouGov.
Throughout his political career, Trump has consistently emphasized poll results and public approval, often referencing them during public appearances and campaign rallies. While fluctuating poll numbers are common, changes in approval ratings can have implications for political momentum—especially with the 2026 midterm elections on the horizon.
When Trump returned to the White House in January, his approval numbers were relatively strong. However, they dipped slightly in some surveys due to concerns about ongoing economic and policy debates, including reactions to his trade and tariff measures.
In an effort to engage younger voters, both Trump and former Vice President Kamala Harris have turned to digital outreach—including podcasts and social media—as part of their broader campaign strategy. Millennials, typically defined as individuals born between 1981 and 1996, now represent the largest age-based voting demographic in the U.S., according to the Pew Research Center.
The new survey, conducted from June 27 to June 30 among 1,648 U.S. adults, shows a 42% approval rating for Trump among millennial respondents, with a margin of error of ±3.3%. This marks a 6-point increase from the previous week’s poll (June 20–23), which showed a 36% approval rating.
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