Age restrictions aren’t limited to activities; there’s an unexpected barrier related to getting older: wearing jeans. According to a survey conducted by CollectPlus, consumers in the UK aged over 53 encounter difficulties in finding well-fitting denim, turning it into more than just a style concern.
The survey, which polled 2,000 consumers, uncovered a common belief that trying to find jeans that fit well after the age of 53 is a challenge. This difficulty isn’t merely a matter of fashion preference but rather stems from the struggle of finding jeans that fit properly as one ages.
The research revealed that after the age of 53, the stress of jean shopping peaks. Surprisingly, 10% of individuals over 50 tried on six pairs before finding the right fit, with approximately 6% experiencing emotional distress during the process.
The quest for the perfect pair of jeans is a time-consuming endeavor regardless of age, with people spending an average of five to eight days searching. The reluctance to invest in new pairs for at least three years further adds to the complexity of the search.
For many older individuals, wearing their favorite jeans until retirement may be a personal choice, influenced by the challenges they face when shopping for denim.