Most people unwrap a Hershey’s Kiss without giving the logo more than a passing glance. They twist the foil, feel the crinkle under their fingers, and pop the little chocolate drop into their mouth. It’s a familiar ritual — comforting, nostalgic, and unmistakably American. But tucked inside that iconic logo is a clever secret that millions have overlooked for decades. And once you see it, you’ll never be able to unsee it.
The delight of a Hershey’s Kiss usually starts the moment the chocolate melts on your tongue. But according to the story behind the logo, the experience actually begins long before that — right on the packaging. The Hershey’s Kisses logo hides a visual Easter egg, a tiny surprise designed to spark a smile before the wrapper is even touched.
Take a slow, deliberate look at the logo. Don’t stare at the big letters — focus on the negative space between the “K” and the “I.” At first, it looks like an accidental shape or a decorative curve. But it’s not an accident at all. It’s a miniature Hershey’s Kiss, perfectly formed, leaning in as if giving another Kiss… well, a kiss. It’s subtle, almost shy, tucked neatly in the gap where you’d never expect anything meaningful to be hiding. Yet once you notice it, the entire logo feels different.
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