A sign displayed on the front window of a Dairy Queen in Kewaskum, Wisconsin, has recently gained widespread attention online. The message emphasizes the restaurant’s long-standing tradition of using holiday greetings such as “Merry Christmas” and “Happy Easter,” while also expressing appreciation for veterans on Veterans Day. The sign reflects a commitment to celebrating holidays in a way that aligns with the values of the owner and his staff, and it has sparked discussion among customers and social media users alike.
Kevin Scheunemann, the owner of the restaurant, explained that the sign has been in place for nearly four years. According to him, it was originally displayed in response to customer feedback regarding the type of music played inside the establishment. Rather than removing the music, Scheunemann chose to make a statement about the restaurant’s approach to holiday traditions and patriotic values. Over the years, he has maintained that the sign represents the welcoming and family-friendly atmosphere he strives to create.
Despite the renewed attention, Scheunemann noted that the sign has not been a source of controversy among local customers. He expressed that the restaurant continues to serve all patrons with respect, regardless of their views. While opinions on the sign may vary, he stands by his decision to display it, believing it aligns with the values of his community and staff.
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